| Aquecimento Global |
via: ptfolio.com
Agência: McCann
Anunciante: Quercus
Directores Criativos: Diogo Anahory / José Carlos Bomtempo
Redactor: Diogo Anahory
Director de Arte: José Carlos Bomtempo
Tv Producer: Nuno Calado
Produtora: Seagulls Fly São Paulo
Som: Indigo
| A Beautiful Lie |
via: Hug-Lies and A Beautiful Lie
Nice collection of tips from abeautifullie.org helpful to reduce energy consumption.
1. Slow down to cut costs and cut carbon! Slowing down from 75 mph to 65 mph will drop your highway gasoline consumption 15 percent.
2. If everyone took 30 seconds to inflate their tires to the proper pressure we would save 200,000 barrels of oil a day!
3. Bring Your Own Bag: You’ll save one mile’s worth of petroleum for every 14 plastic bags you don’t use. Not to mention cut down on pollution-we throw away over 30 billion one time use bags each year. (more…)
… If Germany halted construction of coal-fired power plants that do not capture and sequester the CO2, it could be a tipping point for the world.
Leaders in Great Britain are advocating a moratorium on new coal-fired power plants; U.S. citizens are blocking one coal plant after another and a potentially course-changing election is nearing.
But time to find the tipping point is running out. I hope that you will give these considerations the urgent attention they deserve in setting your national policies. You have the potential to influence the future of the planet. …
Jim Hanson, Perspective of a Younger Generation
When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
The Edge Annual Question — 2008
How to convince people of the importance to tackle Climate Change? Is it OK to spread subliminal messages when facts does not help? The topic is complex and not everybody has learned to deal with that many facts and prefers other strategies of decision making. Are we equipped to solve problems of this scope?
via Quantinger
Picture Credit goes to Karen Montgomer
Earlier this year german chancellor Angela Merkel asked climate advisor Prof. Hans Joachim Schellnhuber to organise a symposium with Nobel laureates from various disciplines to focus Climate Change and discuss solutions. The Interdisciplinary Nobel Laureates Symposium profited from independent and open minded characters and was held 8-10 October, 2007 in Potsdam.
Humanity is standing at a moment in history when a Great Transformation is needed to respond to the immense threat to the Earth. Anthropogenic global warming through greenhouse gas emissions is the foremost of an entire set of emerging development, security and environmental crises. Nobel Laureates from all disciplines, high level representatives from politics and world-renowned experts have called for this transformation to begin immediately.
An integrated response will have to accommodate human welfare within the capacity of the planet to sustain economical growth. While drastic reduction in GHG emissions by rich countries is essential, the right for development in the poorer countries, accommodating the vast majority of humanity, will have to be an integral part. This requires, above all, equal access to affordable, sustainable and reliable energy services.
This Great Transformation can only be achieved with a new global contract between science and society which needs to tap all sources of ingenuity and cooperation to meet this challenge of the 21st century. The scientific community and the leaders, institutions and movements representing the worldwide civil society have to engage in a strategic alliance.
The need is to embrace a multi-national innovation program on the basic needs of human beings, requiring the scale of for instance the Apollo Program. In addition, it is essential to remove the persisting cognitive divides and to create a global initiative on the advancement of sustainability science to win over the best young minds for laying the cognitive foundations for the well-being of the generations further down the line.
More: Extensive Version
Papers: Scientific understanding of Climate Change, Robust Options for Decarbonisation, Making Progress Within and Beyond Borders
Picture Credit: Hannah Förster
Sze Ee Lee, a 14-year-old Malaysian girl, has won the 36th Universal Postal Union International Letter-Writing Competition. It is the first time that Malaysia wins the international competition for young people, which has been held since 1972.
Dear People of the World,
Don’t be surprised when you see this letter. Let me introduce myself. My name is Cody, a tiger cub that lives in the rainforest of Malaysia. I may be small but I have seen horrific things done to the creatures of the Earth.
I couldn’t sleep for days when I heard about what had happen to my cousin Nikki. Luckily, he was rescued from the cooking pot just in time. Kind people have since then taken good care of him. So I have many words to say to the people of this planet.
I want to congratulate you all. Many of you have good education and live in your so-called world of modernization. Does this mean that humans are civilized?
Yet, why do humans still need to invade our jungle besides hunting us like in those primitive days. Dear people of the World, don’t burn our homes and occupy the area, our natural habitat. We have no other place to go.
For the 37th competition, the UPU is inviting youngsters to write a letter explaining why the world needs more tolerance - a particularly relevant theme in an age of globalization, migration and other trends bringing ever more people from different cultures into contact with each other.
The new website works as a one stop to the summary for policy makers and full reports of the Intergovernmental Panel on Climate Change. You’ll find material for the youth and kids plus a calendar of upcoming events.
Opening paragraphs of the address by UN Secretary-General Ban Ki-moon to the General Assembly thematic debate on climate change, in New York, 31 July:
Madam President, Excellencies, Dear Delegates,
Let me thank the President of the General Assembly, Her Excellency Haya Rashed Al Khalifa, for convening this timely and topical debate.
We meet at a time when climate change - long on the international agenda - is finally receiving the very highest attention that it merits. We have all heard a lot about the findings of the Intergovernmental Panel on Climate Change. They have unequivocally affirmed the warming of our climate system, and linked it directly to human activity.
The effects of these changes are already grave, and they are growing. The Arctic is warming twice as fast as the global average. The resultant melting threatens the region’s people and ecosystems, but it also imperils low-lying islands and coastal cities half a world away. On the other hand, as glaciers retreat, water supplies are being put at risk. And for one-third of the world’s population living in dry lands, especially those in Africa, changing weather patterns threaten to exacerbate desertification, drought and food insecurity. (more…)
Davis Guggenheim (left center) wins the Academy Award for Best Documentary Feature during the 79th Annual Academy Awards at the Kodak Theatre in Hollywood, CA, on Sunday, February 25, 2007.
‘I Need to Wake Up’ written and performed by Melissa Etheridge got the Oscar for the best original song written for motion pictures.
Pictured from left to right: former Vice President Al Gore, Producer Laurie David, Davis Guggenheim, Executive Producer Jeff Skoll, Producer Lawrence Bender, and Co-Producer Lesley Chilcott.
More: nominees and winners of 79th Annual Academy Award
Picture credit: idealterna at flickr using CC
This will become biggest party ever on our planet. At 07.07.07 for 24 hours on all 7 continents hundreds of top performers address Climate Change. MSN, NBC, BBC Network, hundreds of radio stations broadcast the event via television, radio, internet and wireless to reach 2 billion people across the globe.
The line-up so far reads: Pharrell, Red Hot Chili Peppers, Foo Fighters, Snoop Dogg, Lenny Kravitz, Bon Jovi, Paolo Nutini, Sheryl Crow, AFI, Melissa Etheridge, John Mayer, Damien Rice, Corinne Bailey Rae, Duran Duran, Snow Patrol, John Legend, Black Eyed Peas, Akon, Enrique Iglesias, Fall Out Boy, Mana, Keane, Kelly Clarkson, Korn, Faith Hill w/ Tim McGraw, Bloc Party
The campaign’s identity is based on SOS, the international Morse code distress signal: three dots, followed by three dashes, followed by three dots. SOS is the most urgent, universal message we have, and SOS will use that signal as a continuous distress call to prompt individuals, corporations and governments around the world to respond to our climate crisis with action.
Press Release, Video of press meeting and more at LiveEarth.org
According to current issue of Financial Times London a series of concerts is planned in July this year.
The event, scheduled for July 7, will feature co-ordinated film, music and television events in seven cities including London, Washington DC, Shanghai, Rio de Janeiro, Cape Town and Kyoto, with major broadcasters and media owners aiming to extend the reach of public awareness of global warming.
There is a whisper telling Al Gore will announe these events tommorow.
More: Climate change concerts ‘to dwarf Live Aid’
Via: Climate Change Action
Update: The concerts are still not confirmed. Instead in an interview with CBS News Early Show Al Gore announced new ‘Virgin Earth Challenge’. The price is funded by tycoon Sir Richard Branson, chairman of Virgin Group. For the most innovative way of sucking harmful greenhouse gases out of the atmosphere you’ll get $25 million.
cbsnews.com: Gore, Branson Announce Climate Prize
