The beauty industry easily adapts trends and turns them into campaigns using stylistic photos. Do you think that’s cynical?
Dan Barton, vice president of communications for Diesel USA said: ‘It isn’t that we want to make a social or political statement. We’re taking a serious issue and putting it into Diesel’s world, a surreal avant-garde world. We don’t want to make light of the subject. We want to raise it in a way that people can digest.’
The ads photographed by Terry Richardson appear in Vogue, GQ, Esquire and public places. They show New York and Rio de Janeiro flooded, half-submerged Mount Rushmore, Parrots, rather than pigeons, populate St. Mark’s Square in Venice and the Eiffel Tower surrounded by lizards and Finland as palm tree-studded desert.
Via: dethroner.com - Diesel’s New Ad Global Warming Ad Campaign
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