This McKinsey Global Institute (MGI) and McKinsey’s Global Energy and Materials (GEM) perspective aims to increment the understanding of global energy demand.
The main finding is that, even with growing demands, there are sufficient opportunities for energy-productivity improvements which could represent a 15 to 25 percent cut in the end-use energy demand by 2020.
McKinsey identifies market-distorting subsidies, information gaps, agency issues and other market inefficiencies as fields of improvement. Shortly, end consumers need more information to make educated market decisions.
Productivity of growing global energy demand: A microeconomic perspective, Executive summary
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